Confidently matching the best insurance company to your needs

We are confidence brokers

If you have an insurance event, how confident are you that your insurance company has you adequately covered and that your insurance programme will respond as you expect? At Hurford Parker, we make it our business to ensure your interests are front and centre, allowing you to make significant business and life decisions with complete confidence. You can be confident that you, your family or business are well protected, that you’re not paying more than you need to, and that at claim time your insurance will respond as you expect it to.

Insuring Hawke’s Bay and beyond since 1994

Hurford Parker was founded in the 1990s with the vision of providing expert, personalised insurance to New Zealand families and businesses. Founders, Jeff Parker and the late Jim Hurford, wanted to provide an alternative to foreign-owned insurance broking companies and deliver an outstanding service that was built on relationships and expertise. Today, Hurford Parker has grown into a leading insurance broking company with a dedicated team servicing clients across Hawke’s Bay and around the country.

Hurford Parker was a foundation member of Brokernet New Zealand Ltd and NZbrokers Management Limited: a group of independent New Zealand brokers formed to deliver additional client benefits for exclusive use by member brokers. Located throughout the country, members provide local service with national strength, backed by the buying power of a collaborative group. As a member of NZbrokers, Hurford Parker provides its clients with superior cover for businesses and family households, technical risk and insurance advice, solutions to manage risks, competitive premiums, and services throughout New Zealand and overseas.

Meet the team

We are a hard-working, energetic company with a strong focus on staff wellbeing, family values and exceptional client service where there is a friendly, knowledgeable person there when you need them. Our team is built on expertise, knowledge and trust, and the desire to develop personalised, approachable relationships with all of our clients. From family insurance to business insurance needs of any size, the Hurford Parker team helps you to understand and manage your insurance needs with confidence.

Introducing our confidence brokers



“We go the extra mile because we genuinely care.”

Providing support to the brokers, Kayla Brits assist with administrative duties for Commercial Insurance and Financial Services. Kayla brings years of experience in the insurance industry and she is passionate about the positive affect that sound advice, adequate cover and trusting relationships can bring to clients’ lives.



“We’re a positive, results-driven team who are welcoming and take pride in the service we offer.”

Working behind the scenes as Company and Accounts Administrator, Jane Davis manages and facilitates Payroll, MYOB, GST and Bill Payments. Predominantly working remotely, Jane joins Hurford Parker staff for company events and is proud of the friendly, direct and expert team she’s part of.



“We believe the way employees and clients are treated is a reflection of our company and our values.”

Continuously going the extra mile, Stephanie Coetzee is always willing to assist our brokers and ensure clients’ needs are met. Having previously worked in the insurance industry, she brings a wealth of knowledge, making her a valuable asset to our team. Stephanie’s values of integrity, respect, trust and passion impeccably match that of the culture here at Hurford Parker.



"We prioritise client relationships and give accurate advice based on our client’s needs.”

Dedicated to overseeing personal insurances, Jamie is a passionate broker at Hurford Parker. She takes pride in the outstanding product knowledge and advice that Hurford Parker consistently delivers to its clients. Whether you're looking for home, contents or vehicle insurance, Jamie is on a mission to provide efficient assistance and consistently works towards achieving the best possible outcomes for her clients.



"The genuine care we have for our clients really shows, throughout our company.”

Commercial/Rural Broker, Claire D’Ath delivers professional, warm and thorough service to Hurford Parker clients. Claire brings three and a half years of experience in financial services along with a long career in hospitality including four years running her own café.



“We strive to get the best results for all our clients to ensure a happy outcome.”

Receptionist and Broker Support, Debbi Francis takes pride in outstanding customer service. She’s known for her positive and responsive manner, building a rapport with existing and new clients, as well as providing support to Hurford Parker brokers. Debbi loves the driven, expert team she’s part of and that they go above and beyond to get results.



“We’re friendly and professional, and focussed on delivering tailored insurance packages for all clients.”

Leading the Broker Support Team, Jaime Hamer delivers friendly, prompt and efficient service while ensuring the whole team provides excellent customer service to all Hurford Parker clients. Jaime also manages Staff Training, System Implementation, IT Support and Compliance.



“We’re not a sales office, we’re a service company, here first for our clients’ needs and expectations.”

Providing key support for William, Marcela La Rosa assists with a wide range of administrative and support solutions for the Commercial and Domestic Insurance markets. Marcela brings years of experience in the service industry, where she developed a passion for customer service and exceeding expectations of all customers.



"We’re locally owned, personable and professional, and really value our clients.”

Broker Sandra Macaulay supports Dean, assists with premium negotiations, broker administration and client enquiries. Gaining her broking experience in Sydney, Sandra worked for six years specialising in Professional Indemnity Insurance and attaining industry qualifications, along with experience in New Zealand working in motor vehicle insurance.



“The insurance industry is all about helping people. We go over and beyond to ensure our clients have a great outcome.”

Providing vital support to key brokers, Mairi MacKay assists with a range of domestic broker administration and client enquiries. Mairi brings years of experience in the public sector, where she developed strong customer relationships. Mairi is proud to be a part of the hardworking and knowledgeable Hurford Parker team.



“We have an extremely high standard of knowledge and are focussed on keeping personal relationships with all clients.”

Dedicated to looking after commercial insurances, Rebecca Opie is a passionate Broker. Rebecca is proud of the excellent product knowledge and advice Hurford Parker delivers for its clients and the high success rate resolving complex claims. Making it her mission to offer efficient assistance at claims time, Rebecca consistently achieves the best possible outcome for her clients.



“We provide a first class personalised insurance broking service. We’re fiercely independent with the sole focus on getting the best insurance broking arrangements for our clients.”

Director Jeff Parker founded Hurford Parker along with the late Jim Hurford in 1994. Jeff provides more than 30 years of experience and knowledge of the New Zealand and global insurance market, and his ability to negotiate on behalf of Hurford Parker clients is well known. Proudly founded with the vision of providing a viable alternative to international companies where there’s a face to face transaction and all profits remain in New Zealand, Jeff is determined for Hurford Parker to continue to offer its clients, business partners and staff an insurance broking company that is innovative and leading. He is a Fellow of the Insurance Brokers’ Association of New Zealand Inc.



“We aim to make things easy in a world where so many businesses make things difficult. With us, nothing is a problem.”

Director and Insurance Broker William Parker has worked for three of the largest global insurance brokers in New Zealand, Australia and London, and worked in a range of sectors on both commercial and corporate business. Passionate about building relationships with clients, William understands that a cookie cutter approach to insurance coverage doesn’t cut it. He believes cover must be tailored and consider the varying degrees of risk associated with businesses to ensure the most cost effective programme is designed to meet your insurance requirements.

Hurford Parker staff Richard Paterson



“I love solving problems for clients when an issue arises and getting an outcome that exceeds their expectations.”

Insurance Broker Richard Paterson has more than 25 years of experience in the insurance industry. He loves that the company is proudly locally owned and strives to go above and beyond for every client.

Assisting clients in all aspects of insurance and risk management, Richard has a post graduate diploma in accounting and as such has a particular interest in Business Interruption insurance; working with clients in formulating a plan.



"We’re skilled at resolving complex claims issues that have a noticeable, real impact on people’s lives.”

Commercial Insurance Group Manager, Dean Sewell has more than 30 years of experience in general insurance supported by a number of industry specific qualifications. Dean is an experienced claims manager, insurance underwriter and insurance broker, and has held several senior management positions including New Zealand Property Underwriting Manager, Manager General Corporate and Wellington Branch Manager/Southern Region Property Underwriting Manager. To ensure correct product response and the most advantageous result for all clients, Dean applies his previous experience in a risk management based approach to programmes of insurance.



“We’re a client centred business and do everything possible to create a positive experience for our clients.”

With excellent customer service and years of experience in the service industry, Roberto Socciarelli brings his passion for people and positive attitude to the Hurford Parker team. Roberto works across a variety of roles including taking care of marketing, and assisting the business to ensure great outcomes are achieved for all clients.



“We really listen and don’t just tick boxes. We take the time to ensure our clients understand what cover they have in place and why.”

Senior Broker Sian Woodham has many years of experience in the Financial Services Industry. Sian’s friendly approach and detailed focus makes her an ideal insurance broker with excellent, ongoing service. Providing support and advice throughout the process, Sian ensures all solutions are tailored to every client’s unique needs. Achieving the best outcome at claim time is Sian’s top priority.

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